1)Not setting a marketing budget. Advertisers bid on Adwords for a higher ranking. If you will not set a limit on the amount to spend on your Adwords marketing, you can find yourself spending unreasonably on your bids.

2)Not considering the conversion rate of your keywords. Some marketers rely too much on the click rate without considering the conversion rate at all. Remember that even if you get a large number of clicks, if they don’t turn into actual sales, you end up spending more on your advertising without getting much in return.

3)Wrong keyword research technique. All advertisers use the Google keyword search tool because it’s free. However, it doesn’t give you a more detailed information on the real potential of the keywords. Better use a paid keyword search tool which enables you to analyze your keywords more closely.

4)Not writing relevant ads. Adwords isn’t just about choosing the right keywords for your ads. It’s also about writing ads that will convince people to click on your ads and buy your products. Never overlook this important step in marketing Adwords.

5)Not checking statistics. Checking on your statistics require a closer analysis of the figures you get. It will help you compare how much you spend on Adwords advertising per day, how many clicks an ad gets, how many conversions you made and more. Keeping track of your daily observations will help you come up with better decisions.

6)Not paying attention to your products and services. All the promotion you make will go to waste if people are not satisfied with the products and services you offer. If they bought once, they’ll never buy again if you fail to deliver what your promise.

7)Giving up too easily. Not everyone who used Adwords experienced success at first try. Many of them had to learn from their mistakes, and do it all over again before they actually got positive results. Adwords advertising is worth the try and investment as long as you know your limit. Spend only a small budget until you learn the tricks and start getting better returns.

8)Not knowing when to switch. Be sensible. If your ad has made a thousand or more clicks but you didn’t you get a single sale, obviously, it’s not worth continuing anymore. If Adwords doesn’t work for you, there are other advertising strategies you can do that can be more suitable for your business. Don’t waste more time, money and effort on something that is clearly not working.

9)Not gathering e-mails. E-mail marketing is an effective way of promoting products and services. In most cases, a prospect would be willing to try a product after reading an advertiser’s e-mail. Don’t miss out the opportunity to collect e-mails from visitors by including an opt-in email field on your site.

10)Violating Google’s regulations. This is clearly the biggest mistake a marketer could commit. Before even joining the Adwords program, make sure you’ve read and understand all the rules to avoid violations.

About the Author

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses and homebased business tips.

If you’re still planning on creating a website for your business, what can you do to make it productive? If you already have a website, does it attract a large number of visitors? What is the conversion rate of your website? Do you think there are improvements that you can do with your site? Here are some tips on redesigning your site with no cost.

Make your website attractive using photos.
One of the most cost effective ways of adding attraction to your website is the use of great photos. Do not use blurry images. Choose only quality photos that depict true colors. However, make sure that your photos are not too large as too slow down the loading of your pages.

Ensure ease of navigation of your website.
Having to go through a lot of processes can be annoying for a user. For example, if you want people to subscribe to your newsletter, don’t make them go through a lot of web pages, filling up information just to subscribe. An e-mail field with a “submit button” should be enough to make an easy subscription. The same is true for taking online orders from your customers. See to it that your customer does not have to open a lot of pages just to make an online order.

In addition, don’t give your visitors a hard time working their way through your site. Put a bookmarking icon where a visitor simply has to click if he wants to bookmark your site. Place your bookmarking icon at the bottom or on top of each of your articles where it is clear to see.

If your website sells products, it would be great to have rollover or floating boxes, where people can simple point their mouse over to an item, to learn more details about the product. This way, the user doesn’t to open a whole new window, or switch web pages to view the product details.

A search box is also a wonderful tool that helps a user find what he’s looking for without difficulty. Just by typing a keyword, the user can view a corresponding list of results of products or services found in your site. Thus, the user doesn’t have to go through every categories and sub-categories to find what he needs. Of course, arranging your content in different categories and in alphabetical order also contributes to your website’s organization.

Provide a link that a user can just click on if he wants to send an inquiry, a complaint, or a suggestion via e-mail. Place the link where the user can easily see it. Lastly, make sure that all the links in your website are properly working. It is very annoying for a user to click on a link that captures his interest, only to find that the page does not exist.

Update your pages on a regular basis.
Updating a website is very important especially for business sites. It’s also great to feature a different product for each month so people can get to see something new in your site with each visit. Provide fresh articles or information about topics that are related to your business. It would be great to offer a bonus, a freebie or a discount from time to time. Polls and contests also enliven a website and encourage visitors to your site to interact and give a share. All these can be used to give your website something new to offer each time.

About the Author

Luie De Von is a marketing consultant with Easy Postcard Marketing and has been providing consumers and business owners with marketing strategies. For years he has helped businesses to have more and growing clients through home based internet businesses and homebased business tips.