Using Articles to Establish Your Presence

You have the option to write your own articles if you have the knack for writing. On the other hand, if you don’t have the time to write, you can also hire freelance writers or ghost writers.

Written articles can be posted on your business website and distributed to major search engines and directories. By doing so, you can establish a presence online and build up a brand name recognition. Since many people today use the internet to search for information, written articles that contain a link to your site is a great way to reach out to a wider market.

To be effective, it is very important that your articles contain quality information. Bear in mind that every reader of your article can be a potential customer. By building trust with your readers, it will be easier for you to persuade them to try out your services.

Why Keyword Optimization is Important

Why is it important to use target keywords in your marketing articles? Keywords are what people use when looking for information online. Search engine optimization specialists recommend using at least three to four related words or a specific phrase to reach out to your target market.

Avoid using excessive keywords in your articles as this is a violation known as “keyword stuffing”. Such a violation can get your website penalized by search engines. That means instead of gaining a higher search engine rank, your site can end up at the bottom of the search result pages.

Proper keyword optimization is a crucial factor. Use a Keyword Research Tool that provides updated and more detailed information so you can easily determine which keywords are best for your business and which ones have the least competition online.

Why is using the right target keywords so important in article writing? What role does it play in promoting your business? How can you choose the right keywords for your business? Let’s answer these questions one at a time.

Article Writing and Keyword Optimization

Why is it important to use target keywords? Since you want to reach out to your target market, you want to make that the keywords used in your articles are the exact same ones that your target audience uses on their searches. This is called keyword optimization or using keywords to optimize search engine results.

Aside from writing interesting and informative articles and submitting these articles to search engines, you also need to make sure that search engines can easily pick them up to be part of their listings. By using target keywords or optimizing your keywords, you can drastically increase your website traffic and improve your search engine ranking.

As more people read your articles, you are also promoting your business to a larger market. As a result, you increase your potential of acquiring new customers, generating more sales and building your company’s brand recognition.

How to Choose the Right Keywords

Which target keywords should you choose? Search engine specialists recommend using specific key phrases because it gives your articles more chances of getting read. If you use very general terms that are used by thousand other competitors, you may end up at the very last page of the search engine listing and may not get read at all.

You can choose the free Keyword Suggestion Tool by Google in deciding which keywords are best for your website. Using this online tool would give you an idea on the most popular words used by internet searchers. You can also use paid Keyword Suggestion Tools by Overture or Wordtracker for a more detailed list of words.

Be careful on how you use your keywords as excessive repetition of keywords could actually do more harm than good. Search engines are very particular about the SEO rules and “keyword stuffing” or repeating the same keywords too many times is regarded as a violation.

Pay attention on how you place your keywords as well. Some SEO specialists recommend placing your target keywords or key phrases on the first and last paragraph of your article. Others may prefer to scatter the keywords in the body of the article. Regardless of which placement style you want, make sure that your keywords are used discreetly and on the right context.