Publicity is an effective way to get attention and thus, is a very good marketing strategy. The good news is that it is possible to get publicity without spending a single cent of money. Here are free publicity tips that are guaranteed to give your home based business the exposure and recognition it needs:
1) Get in touch with the press people. Meet with newspaper columnists or television reporters especially those who cover the business news. Let them know that you can provide your expertise when it comes to business aspects and that you’re willing to contribute to their report. Better yet, approach the editor or the manager of your local newspaper and volunteer to be a business columnist. Writing for a paper will help build your credibility and name recognition.
2) Volunteer as a guest speaker. Volunteer to give a speech on public seminars or organization meetings and share your expertise in business management. It doesn’t always have to be a speech that deals with your particular business but in related fields as well.
3) Distribute newsletters for free. Distributing newsletters online may cost a little and is worth the expense. You’ll see what a big boost an internet newsletter campaign can do for your home business. It is great way to build customer relationship with your subscribers.
4) Launch a press release. When a news-worthy event happens in your company, launch a press release. Press releases are easily distributed from site to site and many webmasters are grateful to use press releases as content on their website.
5) Offer an interview. Let reporters and editors know that you are willing to do interviews whenever they are writing on a topic that you know. Press people love to conduct interviews especially when the interviewee is prepared and most willing.
6) Send a “letter to the editor”. Read newspaper columns and send your opinions and reactions on articles that discuss business. Remember to be professional and polite even when you disagree with the writer.
7) Offer to teach in a class. Be on the look out for seminars and other educational programs in your area. Volunteer to teach especially on business subject areas. Personally sharing your expertise in business to a class of students increases your visibility to the public.
8) Write articles and distribute them on the web. Share what you know and provide information by writing articles that you can post on your site and submit to articles directories.
9) Offer free webinars. Webinars or online seminars are popular among internet marketers these days. This is because people are interested to learn about how to venture in an online business. You’ll surely gain a following of audience if you decide to offer a seminar online at no cost.
10) Give quality products and services. Finally, make sure that all your customers are happy about availing your products and services. If they’re satisfied, there’s no doubt they’ll recommend you to their relatives and friends. Never underestimate the power of words.
Great Article! Picked some ways to advertise my small business. I was thinking of improving the way I advertise online.. Gracias..